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	<title>Will Sansbury &#187; Social media</title>
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	<link>http://willsansbury.com</link>
	<description>User experience design &#38; content strategy</description>
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		<title>#ProTips: Twitter&#8217;s collected wisdom on usability testing</title>
		<link>http://willsansbury.com/2009/10/25/protips-twitters-collected-wisdom-on-usability-testing/</link>
		<comments>http://willsansbury.com/2009/10/25/protips-twitters-collected-wisdom-on-usability-testing/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 02:56:18 +0000</pubDate>
		<dc:creator>Will Sansbury</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[User experience]]></category>

		<guid isPermaLink="false">http://willsansbury.com/?p=1333</guid>
		<description><![CDATA[I asked my Twitter friends what one tidbit of wisdom they'd share with someone new to usability testing. Their responses provide great insights on planning and facilitating usability tests.]]></description>
			<content:encoded><![CDATA[<p>I’m working on a workshop for <a title="Two chances to learn about usability" href="http://www.stcatlanta.org/wordpress/?p=58">STC Atlanta where I&#8217;ll  teach technical communicators the basics of running a usability test</a>.  In the six years that I’ve been participating in usability tests, I’ve learned a lot, but the majority of what I’ve learned has come through the past year’s experience of being responsible for planning and executing tests on my own. The trenches, it seems, are very educational places.</p>
<p>Still, I recognize that my perspective on usability testing is fairly limited, so I decided to tap the collected experience of the people I follow on Twitter. I posed this question:</p>
<blockquote><p><a href="http://www.twitter.com/willsansbury"><img class="size-full wp-image-1308 alignnone" title="The question that started it all" src="http://willsansbury.com/wp-content/uploads/2009/10/original_question.png" alt="The question that started it all" width="400" height="188" /></a></p></blockquote>
<p>Here are the responses from the awesome people I’ve connected with through Twitter. Each person&#8217;s contribution is linked to their Twitter profile; follow them and I guarantee you&#8217;ll learn a lot from each of them.</p>
<h3>Follow the tracks of people who know what they&#8217;re doing.</h3>
<blockquote><p><a href="http://www.twitter.com/carywood"><img class="alignnone size-full wp-image-1313" title="Cary Wood" src="http://willsansbury.com/wp-content/uploads/2009/10/usability_r11_c2.gif" alt="Cary Wood" width="495" height="77" /></a></p>
<p><a href="http://www.twitter.com/wion"><img class="alignnone size-full wp-image-1311" title="usability_r7_c2" src="http://willsansbury.com/wp-content/uploads/2009/10/usability_r7_c2.gif" alt="usability_r7_c2" width="495" height="62" /></a></p></blockquote>
<p>The article both reference is <a href="http://www.alistapart.com/articles/usability-testing-demystified/">Usability Testing Demystified </a>by Dana Chisnell published in <a href="http://alistapart.com">A List Apart</a>. (Dana is also on Twitter as <a href="http://twitter.com/danachis">@danachis</a>.)</p>
<h3>Make sure your goals for testing are appropriate.</h3>
<blockquote><p><a href="http://www.twitter.com/docbaty"><img title="usability_r19_c2" src="http://willsansbury.com/wp-content/uploads/2009/10/usability_r19_c2.gif" alt="usability_r19_c2" width="495" height="60" /></a></p>
<p><a href="http://www.twitter.com/eholtzclaw"><img title="usability_r31_c2" src="http://willsansbury.com/wp-content/uploads/2009/10/usability_r31_c2.gif" alt="usability_r31_c2" width="495" height="60" /></a></p>
<p><a href="http://www.twitter.com/mikefeimster"><img title="usability_r5_c2" src="http://willsansbury.com/wp-content/uploads/2009/10/usability_r5_c2.gif" alt="usability_r5_c2" width="495" height="63" /></a></p>
<p><a href="http://www.twitter.com/amyhillman"><img title="usability_r23_c2" src="http://willsansbury.com/wp-content/uploads/2009/10/usability_r23_c2.gif" alt="usability_r23_c2" width="495" height="76" /></a></p>
<p><a href="http://www.twitter.com/bnunnally"><img title="usability_r35_c2" src="http://willsansbury.com/wp-content/uploads/2009/10/usability_r35_c2.gif" alt="usability_r35_c2" width="495" height="62" /></a></p></blockquote>
<h3>Take the time to prepare your test properly.</h3>
<blockquote><p><a href="http://www.twitter.com/eholtzclaw"><img title="usability_r43_c2" src="http://willsansbury.com/wp-content/uploads/2009/10/usability_r43_c2.gif" alt="usability_r43_c2" width="495" height="78" /></a></p>
<p><a href="http://www.twitter.com/rahelab"><img title="usability_r2_c2" src="http://willsansbury.com/wp-content/uploads/2009/10/usability_r2_c2.gif" alt="usability_r2_c2" width="495" height="79" /></a></p></blockquote>
<h3>Make test participants feel comfortable&#8211;you need them to be relaxed.</h3>
<blockquote><p><a href="http://www.twitter.com/dlichaw"><img title="usability_r17_c2" src="http://willsansbury.com/wp-content/uploads/2009/10/usability_r17_c2.gif" alt="usability_r17_c2" width="495" height="60" /></a></p>
<p><a href="http://www.twitter.com/geoffa"><img title="usability_r9_c2" src="http://willsansbury.com/wp-content/uploads/2009/10/usability_r9_c2.gif" alt="usability_r9_c2" width="495" height="59" /></a></p>
<p><a href="http://www.twitter.com/muppetaphrodite"><img class="alignnone size-full wp-image-1332" title="usability_r46_c2" src="http://willsansbury.com/wp-content/uploads/2009/10/usability_r46_c2.gif" alt="usability_r46_c2" width="495" height="76" /></a></p></blockquote>
<h3>Don&#8217;t taint your results.</h3>
<blockquote><p><a href="http://www.twitter.com/semanticwill"><img title="usability_r25_c2" src="http://willsansbury.com/wp-content/uploads/2009/10/usability_r25_c2.gif" alt="usability_r25_c2" width="495" height="75" /></a></p>
<p><a href="http://www.twitter.com/bphuettner"><img title="usability_r45_c2" src="http://willsansbury.com/wp-content/uploads/2009/10/usability_r45_c2.gif" alt="usability_r45_c2" width="495" height="78" /></a></p></blockquote>
<h3>Shut up and get out of your own way.</h3>
<blockquote><p><a href="http://www.twitter.com/jzip"><img title="usability_r29_c2" src="http://willsansbury.com/wp-content/uploads/2009/10/usability_r29_c2.gif" alt="usability_r29_c2" width="495" height="62" /></a></p></blockquote>
<blockquote><p><a href="http://www.twitter.com/lynneux"><img title="usability_r37_c2" src="http://willsansbury.com/wp-content/uploads/2009/10/usability_r37_c2.gif" alt="usability_r37_c2" width="495" height="63" /></a></p></blockquote>
<h3>Embrace awkward moments&#8211;they&#8217;re often goldmines.</h3>
<blockquote><p><a href="http://www.twitter.com/eholtzclaw"><img title="usability_r27_c2" src="http://willsansbury.com/wp-content/uploads/2009/10/usability_r27_c2.gif" alt="usability_r27_c2" width="495" height="76" /></a></p>
<p><a href="http://www.twitter.com/dafark8"><img title="usability_r41_c2" src="http://willsansbury.com/wp-content/uploads/2009/10/usability_r41_c2.gif" alt="usability_r41_c2" width="495" height="78" /></a></p>
<p><a href="http://www.twitter.com/dafark8"><img class="alignnone size-full wp-image-1328" title="usability_r39_c2" src="http://willsansbury.com/wp-content/uploads/2009/10/usability_r39_c2.gif" alt="usability_r39_c2" width="495" height="64" /></a></p></blockquote>
<h3>Caveat: Explore usability testing, but understand its limitations.</h3>
<p>Another person I follow on Twitter, Robert Hoekman, Jr., wrote another article about usability test on A List Apart recently. His article, <a href="http://www.alistapart.com/articles/the-myth-of-usability-testing/">The Myth of Usability Testing</a>, clearly makes the point that usability testing is not a silver bullet. Usability testing can tell you a lot about where your designs do and don&#8217;t work, but it&#8217;s not a perfect, scientific, empirical tool. If you use usability testing as your only method of validating and prioritizing design work, you won&#8217;t produce the type of work you really want to. To be most successful, you need to employ a plurality of methods for evaluating designs, then blend all that data with a healthy dose of design intuition. Robert makes the point much better than me, though, so <a href="http://www.alistapart.com/articles/the-myth-of-usability-testing/">go read his article</a>. And, of course, follow him on Twitter&#8211;he&#8217;s <a href="http://www.twitter.com/rhjr">@rhjr</a>.</p>
<h3>So, what&#8217;s your tip for usability testing newbies?</h3>
<p>Share it in the comments!</p>
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		<title>Conversation and Community: The Social Web for Documentation is out now</title>
		<link>http://willsansbury.com/2009/07/31/conversation-and-community-the-social-web-for-documentation-is-out-now/</link>
		<comments>http://willsansbury.com/2009/07/31/conversation-and-community-the-social-web-for-documentation-is-out-now/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 15:22:18 +0000</pubDate>
		<dc:creator>Will Sansbury</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Content strategy]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://willsansbury.com/?p=1189</guid>
		<description><![CDATA[Anne Gentle's new book, <em>Conversation and Community: The Social Web for Documentation</em> is all about how social media can transform technical documentation into a two-way street of collaboration between companies and their customers.]]></description>
			<content:encoded><![CDATA[<p>I had the chance to review <a href="http://justwriteclick.com">Anne Gentle</a>&#8216;s new book, <a href="http://justwriteclick.com/2009/07/31/announcing-conversation-and-community-the-social-web-for-documentation/"><em>Conversation and Community: The Social Web for Documentation</em></a>, while she was finishing up final edits. Just published by <a href="http://xmlpress.net/">XML Press</a>, the book is Anne&#8217;s take on how social media can transform technical documentation into a two-way street of collaboration between companies and their customers.</p>
<p>If you work in communication (technical or otherwise),  you&#8217;ll find great information that will help you engage your customers more effectively.</p>
<p>Anne made a sample chapter available, which I&#8217;ve included for you. Read the chapter, then <a href="http://www.amazon.com/gp/product/0982219113?ie=UTF8&amp;tag=justwriteclic-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0982219113">buy the book</a>.</p>
<p><a style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;" title="View Free Chapter Conversation and Community on Scribd" href="http://www.scribd.com/doc/17759504/Free-Chapter-Conversation-and-Community">Free Chapter Conversation and Community</a> <object id="doc_403451473408228" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="100%" height="500" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="name" value="doc_403451473408228" /><param name="align" value="middle" /><param name="quality" value="high" /><param name="play" value="true" /><param name="loop" value="true" /><param name="scale" value="showall" /><param name="wmode" value="opaque" /><param name="devicefont" value="false" /><param name="bgcolor" value="#ffffff" /><param name="menu" value="true" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://d.scribd.com/ScribdViewer.swf?document_id=17759504&amp;access_key=key-nj0rkpcpa554k7k6mrn&amp;page=1&amp;version=1&amp;viewMode=" /><param name="allowfullscreen" value="true" /><embed id="doc_403451473408228" type="application/x-shockwave-flash" width="100%" height="500" src="http://d.scribd.com/ScribdViewer.swf?document_id=17759504&amp;access_key=key-nj0rkpcpa554k7k6mrn&amp;page=1&amp;version=1&amp;viewMode=" allowscriptaccess="always" allowfullscreen="true" menu="true" bgcolor="#ffffff" devicefont="false" wmode="opaque" scale="showall" loop="true" play="true" quality="high" align="middle" name="doc_403451473408228"></embed></object></p>
<p>Seriously. <a href="http://www.amazon.com/gp/product/0982219113?ie=UTF8&amp;tag=justwriteclic-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0982219113">Go buy the book now</a>.</p>
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